CSP

CSP Branding+Brochure

Making Equipment Right

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Branding and brochure for CSP, which has the meaning of Commercial Seating Products designing and producing furniture for over 10 years. The imaginative was working on renewal project of CSP, and we took part in logotype and branding. It was actually full-package services including visual photoshoots, prop styling, art direction, editorial design and recreating logotype. We mastered multiple function of each furniture before visual shooting to recognize what we have to take and what information we need to deliver.

Creative/Art Director : Sophie S. Joe

Identity Design : Sophie S. Joe

Photographer : Hyungjin Kim

Set/Prop Stylist : Kay Park

Graphic/Editorial Design : Sophie S. Joe