Making Equipment Right
Branding and brochure for CSP, which has the meaning of Commercial Seating Products designing and producing furniture for over 10 years. The imaginative was working on renewal project of CSP, and we took part in logotype and branding. It was actually full-package services including visual photoshoots, prop styling, art direction, editorial design and recreating logotype. We mastered multiple function of each furniture before visual shooting to recognize what we have to take and what information we need to deliver.
Creative/Art Director : Sophie S. Joe
Identity Design : Sophie S. Joe
Photographer : Hyungjin Kim
Set/Prop Stylist : Kay Park
Graphic/Editorial Design : Sophie S. Joe