Jinny kim

 

2011 F/W JINNY KIM Campaign, Lookbook

Medieval Walks

thumb_jinny-kim_001
thumb_jinny-kim_002
thumb_jinny-kim_003
thumb_jinny-kim_0034
thumb_jinny-kim_0045
thumb_jinny-kim_005
campaign_001
campaign_002
jinny-kim_ebook_
jinny-kim_ebook_9
jinny-kim_ebook_4
jinny-kim_ebook_5
jinny-kim_ebook_8
jinny-kim_ebook_7
jinny-kim_ebook_6
jinny-kim_ebook_3
jinny-kim_ebook_10

2011 FW shoes brand campaign and look-book photography for Jinny Kim. Jinny Kim is one of famous shoe designers leading women’s footwear trend in Korea. Since launched in 2006, it is beloved not only celebrities in Asia, but also celebrities in the U.S. With former working experiences in Vogue Korea and Salvatore Ferragamo, Jinny has been showing her talent through the design wearing vivid color-ways inspired by a bygone era of 1930’s to 50’s Hollywood glamour. Each including a story of sexy sophistication, felinity and whimsical play has been told brilliant works from the world.

The final goal of The Imaginative in this project was to explain how the shoes inspired the Middle Age look modernize, not just luxurious and glossy. We had looked for the right spots having a mood in the Middle Age everywhere in NYC. Wall St. and Central Park were the best candidates, so we decided to split and take pics there. The day of shoots was mark the ten year anniversary for 9/11. Huge memorial event was held on Wall St., so we should take shoots only in Central Park that was literally empty as people went to the event.

Creative/Art Director : Sophie S. Joe

Photographer : Nicholas Ong

Hair/Make-up : Kimmy

Retouch/Editorial Design : Sophie S. Joe