2011 F/W JINNY KIM Campaign, Lookbook
2011 FW shoes brand campaign and look-book photography for Jinny Kim. Jinny Kim is one of famous shoe designers leading women’s footwear trend in Korea. Since launched in 2006, it is beloved not only celebrities in Asia, but also celebrities in the U.S. With former working experiences in Vogue Korea and Salvatore Ferragamo, Jinny has been showing her talent through the design wearing vivid color-ways inspired by a bygone era of 1930’s to 50’s Hollywood glamour. Each including a story of sexy sophistication, felinity and whimsical play has been told brilliant works from the world.
The final goal of The Imaginative in this project was to explain how the shoes inspired the Middle Age look modernize, not just luxurious and glossy. We had looked for the right spots having a mood in the Middle Age everywhere in NYC. Wall St. and Central Park were the best candidates, so we decided to split and take pics there. The day of shoots was mark the ten year anniversary for 9/11. Huge memorial event was held on Wall St., so we should take shoots only in Central Park that was literally empty as people went to the event.
Creative/Art Director : Sophie S. Joe
Photographer : Nicholas Ong
Hair/Make-up : Kimmy
Retouch/Editorial Design : Sophie S. Joe