Pure Cashmere

2014 FW Pure Cashmere

Born in Pure, Stay in Pure

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This is an e-commerce fashion lookbook for Pure Cashmere, a luxury hand-made cashmere brand in Italy, of 2014 FW. Our initial desire to create images with rising top model Teresa Oman and Kai Hillebrand was to concentrate on the representative word of the brand ‘Pure’. And we proved it of lighting in various ways and modern styling. We hoped the key message ‘Born in Pure, Stay in Pure’ to be spread out through the images.

Creative/Art Director : Sophie S. Joe

Photographer : Hyungjin Kim

Stylist : Kay Park